“The Oprah effect” is a powerful driving force sales, whether the product is a new diet, a book, a movie, a singer, or a shrink. Oprah Winfrey, after all, was at one time or another, been hailed as the most influential woman in the world, and in America, one of the richest and one of the most powerful. She is certainly one of the most credible and one of the best-loved, crossing language barriers and national borders. When she had her talk show, it was the highest ranking, and being that well-liked, and having that daily presence in that many homes adds up to a truly powerful tool, which she wielded in promoting her advocacies.
“The Oprah Effect” practically guarantees the success and/or acceptance of whatever (or whoever) she says is good, or true, or beautiful. Her endorsement of Barack Obama for President is credited to have won for him up to an estimated 1.6 million votes. When it came to books, a mere mention of it in “Oprah’s Book Club” assures a spot in the bestseller list. When she talked about any book on her show, viewers scrambled to get it before she could even finish gushing. The wallop that her call to action packs is certainly something every DRTV production aspires to achieve.
And even after the last episode of her show, she remains a force to be reckoned with, in the field of media and entertainment, in politics, and generally in forming society’s mindsets.